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- Address of İzmir University of Economics
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- Fashion and Textile Design
- Qualification Awarded
- Level of Qualification
- Specific Admission Requirements
- Qualification Requirements and Regulations
- Recognition of Prior Learning
- Profile of the Program
- Program Outcomes
- Course & Program Outcomes Matrix
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- Program Structure
- Course Structure Diagram with Credits
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COURSE INTRODUCTION AND APPLICATION INFORMATION
mt.fadf.ieu.edu.tr
| Course Name | |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| Fall/Spring |
| Prerequisites | None | |||||
| Course Language | ||||||
| Course Type | Elective | |||||
| Course Level | - | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | Case StudyCritiqueJurySimulation | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description |
|
| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | X | |
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Required Materials |
| 1 | Introduction: Course Introduction, Introduction to Brand Management | |
| 2 | Brands and Firms, Pestel and Swot explanations | |
| 3 | Role and responsibilities of brand and product manager, Basic Concepts in Brand and Product Management | Preparation for a presentation by using articles & required text that handed out the students on the subject matter. |
| 4 | Brand Positioning, Brand Identity, Brand Objectives with specific brands | Preparation for a presentation by using articles & required text that handed out the students on the subject matter. |
| 5 | Developing policies, plans to implement brand strategies and carrying a strategic plans into day to day operations | Preparation for a presentation by using articles & required text that handed out the students on the subject matter. |
| 6 | Preparing and using the Creative Brief | Preparation for a presentation by using articles & required text that handed out the students on the subject matter. |
| 7 | Giving term project about a strategic audit of a company | |
| 8 | Developing Project Management systems and Channel Management systems | Preparation for a presentation by using articles & required text that handed out the students on the subject matter. |
| 9 | Strategic CRM Management Issues | Preparation for a presentation by using articles & required text that handed out the students on the subject matter. |
| 10 | Midterm 1 | Preparation for the midterm |
| 11 | 4 P’s in depth | Preparation for a presentation by using articles & required text that handed out the students on the subject matter. |
| 12 | Organizing for Market Research and creating alternative competitive strategies according to the research | Preparation for a presentation by using articles & required text that handed out the students on the subject matter. |
| 13 | Case Discussion on Innovation, assessing the importance of product and process innovation | Preparation for a presentation by using articles & required text that handed out the students on the subject matter. |
| 14 | Preparation for the term project paper and presentation | Preparing the final presentation book and digital copy. Preparation for the final presentation. |
| 15 | Finalizing the term project paper and presentation | Preparing the final presentation book and digital copy. Preparation for the final presentation. |
| 16 | Review of the Semester |
| Course Notes/Textbooks | No textbook is required. The instructor will announce assigned materials during classes. These may include cases, articles and other texts. |
| Suggested Readings/Materials | Journals, books, theses. Some journals: Strategic Brand Management, Kevin Lane Keller; Brand Failures, Matt Haig; Business Week; The Economist; Marketing Türkiye Online sites: www.brandchannel.com University libraries: IEU, ITU, BILKENT, ODTU, etc. Proceedings of conferences, symposiums, etc. |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | 1 | 10 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 1 | 10 |
| Presentation / Jury | ||
| Project | 1 | 50 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 30 |
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | 100 | |
| Weighting of End-of-Semester Activities on the Final Grade | 0 | |
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | |||
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 1 | 5 | |
| Presentation / Jury | |||
| Project | 1 | 40 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 20 | |
| Final Exams | |||
| Total | 113 |
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to independently develop and design a collection. | X | ||||
| 2 | To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products. | X | ||||
| 3 | To have a research oriented awareness of design, and being able to do design research individually. | X | ||||
| 4 | To be able to use a foreign language at a good and advanced level. | X | ||||
| 5 | To develop entrepreneurship- and managerial skills for a future professional practice. | X | ||||
| 6 | To be able to follow, observe and analyze the news issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice. | X | ||||
| 7 | To have an ability to use digital information and communication technologies at a level that is adequate to the discipline of fashion design. | X | ||||
| 8 | To recognize, analyze and integrate within their practice the particular local and regional needs and developments of their profession. | X | ||||
| 9 | To develop an ongoing analytical and professional approach to academic and design research. | X | ||||
| 10 | To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest. | X | ||||
| 11 | To be able to understand, interpret and apply theoretical knowledge in fashion design. | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest